Peloton is sweating over yet another unfavorable TV cameo

Date:
Mon, 24 Jan 2022 11:00:44 +0000

Description:
The use of a Peloton bike in the season 6 premiere of Billions has caused
more upset for the fitness company.

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Spoilers follow for Billions season 6

Yet another unfavorable TV cameo is causing headaches for Peloton and its PR team.

Only a month after the fitness brand took issue with the use of a Peloton exercise bike in HBOs Sex and the City reboot , And Just Like That, a similarly unfortunate situation has arisen after the season 6 premiere of Billions.

In the latest episode of the Showtime series, David Costabiles character, Wags, suffers a heart attack while riding a Peloton bike a fate that also befell Sex and the Citys Mr Big.

Unlike Mr Big though, Wags heart attack isnt fatal the Billions character even goes so far as to announce: Im not going out like Mr Big! but suffice
to say, Peloton is rightfully peeved to see another potentially damaging portrayal of its fitness tech appear on screen.

We get TV shows want to include [Peloton bikes] to get people talking, but to be clear, we did *not* agree for our brand or IP to be used [in Billions] or provide any equipment, the company wrote in a statement posted to Twitter. As the show itself points out, cardio-vascular exercise helps people lead long, happy lives. We get TV shows want to include @onepeloton to get people talking, but to be clear, we did *not* agree for our brand or IP to be used
on @SHO_Billions or provide any equipment. As the show itself points out, cardio-vascular exercise helps people lead long, happy lives. January 23,
2022 See more

With good reason, then, Peloton isnt happy about the context in which its bikes were used in both Sex and the City and Billions and this latest gaffe will come as an unwelcome side note in an already turbulent period for the company. Taking stock

Peloton suffered another blow last week, when CNBC published a report
claiming that the company was planning to pause production of treadmills and exercise bikes. The report was based on leaked internal documents, and Pelotons CEO and co-founder John Foley was quick to refute claims that the brand was under stress.

The information the media has obtained is incomplete, out of context, and not reflective of Pelotons strategy, Foley wrote in a blog post on the company website .

Rumors that we are halting all production of bikes and Treads are false, he added, explaining that the company was instead adjusting production to suit demand and resetting our production levels for sustainable growth.

Weve contacted Peloton for comment and will update this article when we receive a reply, but it looks like customers will be unaffected, and if youve been thinking of picking up a Peloton machine for your home gym, you shouldnt need to worry about them being out of stock. Tempo Move is a fitness service that fixes Pelotons biggest problem



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Link to news story: https://www.techradar.com/news/peloton-is-sweating-over-yet-another-unfavorabl e-tv-cameo/


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