Microsoft is reportedly planning a one-stop "super app" for all your needs

Date:
Wed, 07 Dec 2022 21:33:06 +0000

Description:
Rumors claim Microsoft is considering a single app for communications, shopping, and news.

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Microsoft is reportedly considering turning its attention to an all-in-one super app that would see it challenging Apple and Googles dominance in the mobile search space.

According to reports by The Information , the app could combine shopping, messaging, web search, and news feeds, among potentially even more concepts, that will see it act as a single platform for most personal daily needs.

Microsoft executives have apparently been looking for a solution to increase the company's advertising business and its Bing search. In launching an all-in-one platform, the company will also be able to entice customers to its other revenue-generating products such as Microsoft 365 (formerly Office
365). Microsoft Super App

Besides the niche $1,400 US-only, Android-based Surface Duo, Microsoft has been notably absent from the smartphone market for quite some time, after having a decade-long and frankly unsuccessful crack at its own Windows Phone OS. Read more

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With attention once more turning away from its notebook and tablet families, it appears that Microsoft is ready for a second attempt at drawing people in to its own mobile interface, though with speculation and rumours aplenty, its unclear whether this app will be destined for iOS and Android devices (thats if it launches at all).

The Information details the inspiration for a potential super app, which comes from the Chinese-owned WeChat platform, which combines video and
calling with shopping and gaming.

Microsoft may not be along in its ambition to create a large, central
platform for its customers. Reuters reports that Tesla and Twitter owner,
Elon Musk, has also expressed interest in creating such a product, which
could go by the name of X.

TechRadar Pro has reached out to Microsoft for further comment with regards to building such a Super App. These are the best online collaboration tools and best productivity tools available right now



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Link to news story: https://www.techradar.com/news/microsoft-is-reportedly-planning-a-one-stop-sup er-app-for-all-your-needs


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