Business messaging revenues to reach $78 billion by 2027

Date:
Mon, 05 Sep 2022 12:44:16 +0000

Description:
RCS promises to combine SMS with rich media capabilities.

FULL STORY ======================================================================

The value of the mobile business messaging market will reach $78 billion by 2027, according to a study by Juniper Research which attributes the growth to growing adoption of Rich Communication Services (RCS).

Operators hope this combination will allow them to better compete with the likes of WhatsApp and Facebook Messenger and open a new revenue stream.

The value of the mobile business messaging market will reach $78 billion by 2027, according to a study by Juniper Research which attributes the growth to growing adoption of Rich Communication Services (RCS). Apple RCS

RCS is a natively-supported messaging standard that combines the ubiquity of SMS with the rich media capabilities of over-the-top (OTT) messaging platforms.

SMS revenues were once a considerable source of income that has been eroded
by the widespread use of OTT services and inclusive text bundles.

Business messaging is a key target market, with organisations able to send messages that can easily be verified, helping to reduce fraud. Read more

Android really wants to get Apple going on RCS iMessage integration

These are the business SIM-only deals

What is RCS, and why is Google asking Apple to repeatedly embrace it?

Nearly half of phones will use RCS by 2026, while Juniper expects volumes to increase from 161 billion in 2022 to 639 billion by 2027. Juniper says organisations handling sensitive data, such as banking and healthcare, are expected to migrate traffic away from SMS to more secure channels in the near future.

However one potential barrier is the fact that Apple doesnt yet support RCS, nor has it shown any inclination to do so at present despite the best
efforts of Google to convince it to sign up.

Apple must support RCS to facilitate smooth and secure communications between mobile operating systems, said Scarlett Woodford, author of the report. The RCS protocol is likely to be deployed over the existing iMessage interface on iOS devices, in order to capitalise on user familiarity and maximise
adoption. Here are the best mobile phone deals



======================================================================
Link to news story: https://www.techradar.com/news/business-messaging-revenues-to-reach-dollar78-b illion-by-2027/


--- Mystic BBS v1.12 A47 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)