Netflix's ad-supported tier will come with a pretty major catch

Date:
Wed, 20 Jul 2022 10:02:47 +0000

Description:
Netflix bosses have said that the streamer's upcoming ad-supported tier won't include its full content library at least to begin with.

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Netflix has confirmed that an ad-supported subscription tier is coming to the platform in the early part of 2023", and while weve previously suggested that its introduction will be a good thing for the waning streaming service , were beginning to build a more detailed and potentially concerning picture about what this new tier might actually look like.

Speaking as part of the companys second-quarter earnings interview , Netflix co-CEO Ted Sarandos confirmed that the streamers upcoming ad-supported tier wont include every movie and TV show currently available on the standard version of Netflix.

"Today, the vast majority of what people watch on Netflix, we could include
in the ad-supported tier today," Sarandos said. "There are some things that [wouldn't be included] that we are in conversation with the studios on but if we launched the product today, the members in the ad tier would [still] have a great experience. And we will clear some additional content, but certainly not all of it.

Its not entirely clear whether Sarandos admission refers to the streamers ad-supported tier in its infancy (i.e. first few months post-release) or indefinitely, but its evident that Netflix customers who decide to opt in to the new subscription package wont enjoy exactly the same level of access to content as those paying for Netlflix proper at least to begin with.

As Ted says, we can launch today without any additional content clearance rights, Netflix CFO Spencer Neumann added in the same interview. Hopefully we can supplement that, but well be disciplined in what we do. Stranger Things and other Netflix-produced properties will be available on the streamer's ad-supported tier (Image credit: Netflix)

We know that Netflix-produced originals like Stranger Things and Bridgerton will absolutely be included in the streamers ad-supported tier, and, as per the Wall Street Journal , the company remains in negotiations with Universal, Warner Bros. and Sony Pictures Television for the rights to broadcast ad-supported versions of licensed properties including You, Russian Doll, The Crown and Cobra Kai.

In all likelihood, Netflix will secure these rights ahead of the new tiers launch as above, Sarandos has said that conversation[s] with studios are ongoing but the question remains: what type of content wont be included?

According to the WSJ, older (but still popular) shows like Breaking Bad and NCIS are also the subject of these aforementioned negotiations, so wed expect Netflixs vast movie library to bear the brunt of its disciplined approach to securing ad-supported broadcast rights.In reality, then, certainly not all [content] may simply mean reduced access to off-beat movies that havent
proven particularly popular on Netflix as we know it today.

Since every regional version of Netflix boasts a different library, were not able to say what these left-behind titles might be, at this early stage, but well keep our ear to the ground in preparation for the ad-supported tiers launch early next year.

For more Netflix-related content, check out our report on the streamer's new plan to tackle password sharing and our thoughts on its spatial audio upgrade .



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Link to news story: https://www.techradar.com/news/netflixs-ad-supported-tier-will-come-with-a-pre tty-major-catch/


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