AMD pro software suite gets a rebrand and performance boost to supercharge your business

Date:
Wed, 15 Jun 2022 18:32:05 +0000

Description:
AMD enterprise software gets a rebrand and new driver

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AMD is making fresh overtures to the business community with a rebrand of its popular Radeon PRO Software for Enterprise offering.

In a blog post wryly titled Whats New for AMD Software: PRO Edition Wait! What is this?, the tech firm revealed the new-look PRO edition is designed to better integrate graphics with CPUs and platform-level features and
accelerate performance throughout the entire machine.

But the revamp is more than just a svelte 27% reduction in letters. AMD has also launched a new software driver for Radeon PRO professional graphics and announced Maxon Redshift support for the AMD Radeon PRO W6800 graphics card . GPU performance boost

Performance is always paramount - especially for professional-level productions where, daily, the drive for creativity, quality, and efficiency locks horns with the reality of under-powered hardware and seemingly endless render times.

PRO Editions latest driver has been optimized to boost performance on Radeon PRO GPUs and graphic-intensive apps, like VFX software .

That means professional users are expected to see quicker times for
renderings and video encoding, smoother performance for 3D model
interactions, streamlined ray tracing, and graphics-driven computations, says AMD. READ MORE

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The Santa Clara-based business is also expanding its collaboration with
Maxon, first announced at NAB 2022. Maxon has long been a popular software house for post-production artists - and for too long, its tools notably
lacked AMD support. Since the partnership began, AMD has said its been
working closely with Maxon to maximize the software performance on its GPUs.

At the time, AMD representative Gary Davis explained that the partnership was fueled by Maxons traditional association with Nvidia. We worked with them
very closely, and with our alliance team, to enable the Redshift rendering engine to be enabled on AMD GPUs, said Davis. (Image credit: AMD)

To coincide with the PRO Edition rebrand, AMD has announced Maxon Redshift, the worlds first fully GPU-accelerated renderer, now supports the top-end Radeon PRO W6800 graphics card - with the softwares Progressive rendering
able to saturate the GPUs 32GB to enhance frame buffering and let users manipulate models in real-time. It now means creators using Redshift have
even more GPU options to use when crafting pro-level renders.

Elsewhere, the PRO Edition has received a facelift, with a clean, modern home-screen, that brings it more in line with AMDs consumer software.

AMD Software: PRO Edition is available to download now.



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Link to news story: https://www.techradar.com/news/amd-pro-software-suite-gets-performance-boost-t o-supercharge-your-business/


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