Kanye West to ditch Spotify and Apple Music with new Donda 2 album

Date:
Fri, 18 Feb 2022 11:29:29 +0000

Description:
Kanye West has revealed that his next album, Donda 2, won't be releasing on music streaming services.

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Kanye West has announced that his forthcoming album, Donda 2, will launch exclusively on his own Stem Player device.

In an impassioned Instagram post , the rapper shocked fans with the
revelation that his new music which he intends to debut at a February 22 launch concert wouldn't be releasing on streaming services such as Spotify , Apple Music , Amazon Music or YouTube.

Today artists get just 12% of the money the industry makes, West wrote in the caption accompanying the post. Its time to free music from this oppressive system. Its time to take control and build our own.

Check out the full post below:

A post shared by ye (@kanyewest)

A photo posted by on

Wests Stem Player, which allows users to remix songs into stems using vocals, drums, bass and music samples, launched last year alongside the release of
his first Donda album. It costs $200 / 200 / AU$275, and is only available to buy via a dedicated website .

West hasn't disclosed how many of the players he's sold, but in a follow-up post he said "We currently have 67,000 available and are making 3,000 a day", which suggests he anticipates a surge in demand following his latest album announcement.

Unsurprisingly, the announcement has caused a stir among fans. While many appreciate the need for industry-wide change when it comes to artists being paid a fair commission for their work, Wests solution requires that everyday listeners fork out a considerable sum of money for access to a single album.

Its time to free music, so buy this product or else you cant listen to my album reads one pithy comment underneath Wests Instagram post. Another user wrote And just like that I'm not listening. Another marketing masterclass?

If you ask us, Wests announcement appears to be simply another marketing ploy to drum up publicity for both his upcoming album and his Netflix documentary
, Jeen-yuhs: A Kanye Trilogy.

The artist is known for making bold claims prior to releasing new music, and this isnt the first time West has declared that one of his albums would
remain exclusive to a single platform.

In 2016, The Life Of Pablo was released with an announcement that it would be permanently exclusive to Jay-Zs streaming service, Tidal , but it remained so for just two months before West opted to make the album available on other platforms like Spotify and Apple Music.

If you ask us, then, we expect the same with Donda 2. While the album will almost certainly debut exclusively on Wests Stem Player, we dont expect the artist to keep his new music behind such a huge paywall for too long.

It seems his fans have cottoned on to the strategy, too. Kanye is a marketing god for building all this attention right before his documentary and Donda 2, one user wrote.

It remains to be seen how effective Ye's latest stunt will prove at prompting sales of his Stem Player, but anyone reading between the lines may simply opt to play the long game and wait for Donda 2 to drop online.

The new album is scheduled to release on February 22, so only time will tell whether music's loudest self-proclaimed Jeen-yuhs sticks to his guns.
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Link to news story: https://www.techradar.com/news/kanye-west-to-ditch-spotify-and-apple-music-wit h-new-donda-2-album/


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