Tim Cook under fire over Final Cut Pro - and rightly so

Date:
Wed, 20 Apr 2022 15:55:40 +0000

Description:
Professional editors call on Apple to transform Final Cut Pro into the film and TV industry standard.

FULL STORY ======================================================================

Some of the world's top TV and film editors are not happy with Apples
handling of Final Cut Pro - and theyre letting the company know about it.

In an open letter to Apple CEO Tim Cook, over 100 production professionals
are calling on the company to publicly commit to building the video editing software into an industry-standard tool.

The frustrated filmmakers praise Final Cut Pro (FCP) as the biggest leap forward in editing technology since the move to digital - before lambasting the company for failing to support the tools integration into professional film and TV production. Effectively, the authors believe FCP is strong enough to compete with the likes of Avid, but isnt living up to its full potential. Oscar-worthy?

Published on GoPetition, the letter states :If Apple renewed its public commitment to the professional filmmaking industry and its visionary product, we believe an increasing number of editors would discover the joys of using Final Cut Pro.

Ending with a pointed coda , the group bitterly notes that despite Apple TV+ recently becoming the first streaming platform to win the Best Picture Oscar, its unlikely the crew behind CODA wouldve chosen to edit the hit film with Final Cut Pro. Plans for the future READ MORE

Apple Silicon is now more important than Apple design

Apples MacBook Air 2022 might have been revealed in a leaked render

Apples testing a bunch of M2 Macs (including a MacBook Air) that could

arrive at WWDC

In a supporting statement, Galliano Olivier, editor on the French drama Marianne , explains: In France, it is extremely difficult to get permission
to edit TV with Final Cut Pro. You cant use it without fighting producers, directors, post-production supervisors, sound editors.

Knut Hake, editor for Netflix exclusive Bloody Red Sky , agrees, suggesting a public beta program for the video editing tool would make a big difference
for workflow consultants, systems integrators and third-party developers it would make it much easier for people to fit Final Cut into their plans for
the future.

In a bid to increase platform adoption and tempt new editors over to FCP, the co-signatories also request the introduction of industry-specific features that have long been missing from the NLE software.

However, Apple may need to do more than release a few patches to make Final Cut Pro the professional editing software of choice. Steve Sanders, editor-in-chief for Foxs War of the Worlds , highlights another major
problem: lack of collaboration. He said, editing big productions needs collaboration. Different users have to be able to access the same library at the same time. There is no way around this. Avid Media Composer does it and even DaVinci Resolve does it. Apple still targets the single user. They have to change that.

The editors open letter comes just days after Apple released its latest version of Final Cut Pro . But itll take more than voice isolation, duplicate detection, and Mac Studio optimization to legitimize FCP in the eyes of the industry. See why Apples MacBook Pro tops our list of the best video editing laptops



======================================================================
Link to news story: https://www.techradar.com/news/tim-cook-under-fire-over-final-cut-pro-and-righ tly-so/


--- Mystic BBS v1.12 A47 (Linux/64)
* Origin: tqwNet Technology News (1337:1/100)