Hot-button words trigger conservatives and liberals differently
Brain scans reveal the vocabulary that drives neural polarization

Date:
October 20, 2020
Source:
University of California - Berkeley
Summary:
Researchers have linked a brain region to what they call neural
polarization, offering a glimpse into the partisan brain in
the weeks leading up to what is arguably the most consequential
U.S. presidential election in modern history.



FULL STORY ========================================================================== [Liberal and conservative | Credit: (c) andrii / stock.adobe.com]
Liberal and conservative signs, photo concept (stock image).

Credit: (c) andrii / stock.adobe.com [Liberal and conservative | Credit:
(c) andrii / stock.adobe.com] Liberal and conservative signs, photo
concept (stock image).

Credit: (c) andrii / stock.adobe.com Close How can the partisan divide
be bridged when conservatives and liberals consume the same political
content, yet interpret it through their own biased lens?

========================================================================== Researchers from the University of California, Berkeley, Stanford
University and Johns Hopkins University scanned the brains of more
than three dozen politically left- and right-leaning adults as they
viewed short videos involving hot-button immigration policies, such
as the building of the U.S.- Mexico border wall, and the granting of protections for undocumented immigrants under the federal Deferred Action
for Childhood Arrivals (DACA) program.

Their findings, published today in the Proceedings of the National Academy
of Sciences, show that liberals and conservatives respond differently
to the same videos, especially when the content being viewed contains vocabulary that frequently pops up in political campaign messaging.

"Our study suggests that there is a neural basis to partisan biases, and
some language especially drives polarization," said study lead author
Yuan Chang Leong, a postdoctoral scholar in cognitive neuroscience at
UC Berkeley. "In particular, the greatest differences in neural activity
across ideology occurred when people heard messages that highlight threat, morality and emotions." Overall, the results offer a never-before-seen
glimpse into the partisan brain in the weeks leading up to what is
arguably the most consequential U.S.

presidential election in modern history. They underscore that multiple
factors, including personal experiences and the news media, contribute to
what the researchers call "neural polarization." "Even when presented
with the same exact content, people can respond very differently, which
can contribute to continued division," said study senior author Jamil
Zaki, a professor of psychology at Stanford University.

"Critically, these differences do not imply that people are hardwired to disagree. Our experiences, and the media we consume, likely contribute
to neural polarization." Specifically, the study traces the source
of neural polarization to a higher- order brain region known as the
dorsomedial prefrontal cortex, which is believed to track and make sense
of narratives, among other functions.



========================================================================== Another key finding is that the closer the brain activity of a study participant resembles that of the "average liberal" or the "average conservative," as modeled in the study, the more likely it is that
the participant, after watching the videos, will adopt that particular
group's position.

"This finding suggests that the more participants adopt the conservative interpretation of a video, the more likely they are to be persuaded to
take the conservative position, and vice versa," Leong said.

Leong and fellow researchers launched the study with a couple of theories
about how people with different ideological biases would differ in the
way they process political information. They hypothesized that if sensory information, like sounds and visual imagery, drove polarization, they
would observe differences in brain activity in the visual and auditory cortices.

However, if the narrative storytelling aspects of the political
information people absorbed in the videos drove them apart ideologically,
the researchers expected to see those disparities also revealed in
higher-order brain regions, such as the prefrontal cortex. And that
theory panned out.

To establish that attitudes toward hardline immigration policies
predicted both conservative and liberal biases, the researchers first
tested questions out on 300 people recruited via the Amazon Mechanical
Turk online marketplace who identified, to varying degrees, as liberal, moderate or conservative.



==========================================================================
They then recruited 38 young and middle-aged men and women with similar
socio- economic backgrounds and education levels who had rated their
opposition or support for controversial immigration policies, such as
those that led to the U.S.-Mexico border wall, DACA protections for undocumented immigrants, the ban on refugees from majority-Muslim
countries coming to the U.S. and the cutting of federal funding to
sanctuary cities.

Researchers scanned the study participants' brains via functional
Magnetic Resonance Imaging (fMRI) as they viewed two dozen brief videos representing liberal and conservative positions on the various immigration policies. The videos included news clips, campaign ads and snippets of
speeches by prominent politicians.

After each video, the participants rated on a scale of one to five how
much they agreed with the general message of the video, the credibility
of the information presented and the extent to which the video made them
likely to change their position and to support the policy in question.

To calculate group brain responses to the videos, the researchers used a measure known as inter-subject correlation, which can be used to measure
how similarly two brains respond to the same message.

Their results showed a high shared response across the group in the
auditory and visual cortices, regardless of the participants' political attitudes.

However, neural responses diverged along partisan lines in the dorsomedial prefrontal cortex, where semantic information, or word meanings,
are processed.

Next, the researchers drilled down further to learn what specific words
were driving neural polarization. To do this, they edited the videos
into 87 shorter segments and placed the words in the segments into one
of 50 categories. Those categories included words related to morality, emotions, threat and religion.

The researchers found that the use of words related to risk and threat,
and to morality and emotions, led to greater polarization in the study participants' neural responses.

An example of a risk-related statement was, "I think it's very dangerous, because what we want is cooperation amongst the cities and the federal government to ensure that we have safety in our communities, and to
ensure that our citizens are protected." Meanwhile, an example of
a moral-emotional statement was, "What are the fundamental ethical
principles that are the basis of our society? Do no harm, and be
compassionate, and this federal policy violates both of these principles." Overall, the research study's results suggest that political messages
that use threat-related and moral-emotional language drive partisans to interpret the same message in opposite ways, contributing to increasing polarization, Leong said.

Going forward, Leong hopes to use neuroimaging to build more precise
models of how political content is interpreted and to inform interventions aimed at narrowing the divide between conservatives and liberals.

In addition to Leong and Zaki, co-authors of the study are Robb Willer
at Stanford University and Janice Chen at Johns Hopkins University.


========================================================================== Story Source: Materials provided by
University_of_California_-_Berkeley. Original written by Yasmin
Anwar. Note: Content may be edited for style and length.


========================================================================== Journal Reference:
1. Yuan Chang Leong, Janice Chen, Robb Willer, Jamil Zaki. Conservative
and
liberal attitudes drive polarized neural responses to political
content.

Proceedings of the National Academy of Sciences, Oct. 20, 2020;
DOI: 10.1073/pnas.2008530117 ==========================================================================

Link to news story: https://www.sciencedaily.com/releases/2020/10/201020150509.htm

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